Sumary of The Shoe Surgeon and Heineken unveil sneakers with beer-injected soles:
- Los Angeles designer The Shoe Surgeon has collaborated with Dutch beer brand Heineken to create the Heinekicks trainers, which have transparent soles filled with beer.
- Heineken has unveiled the Heinekicks sneakers The beer was injected into the sole using a surgical method so the alcohol is securely trapped, while a transparent tube that runs across the upper exterior of the shoe is also filled with beer.
- The design allows users to walk on beer Heineken has always been passionate about brewing innovation that aligns with the culture and taste profile of drinkers, said Heineken brand director Rajeev Sathyesh.
- They were designed by Dominic Ciambrone The custom sneakers also include design components informed by the impression of Heineken beer bottle.