H&M quietly returns to China’s Tmall after 16 month boycott

Sumary of H&M quietly returns to China’s Tmall after 16 month boycott:

  • While names such as Nike, Adidas and Burberry saw celebrity diplomats separate neckwears with the institutions, H&M was among the only merchants to have its online identity removed in China.
  • The Chinese site took the merchant down after the brand criticised human rights abuses in Xinjiang and promise not to use cotton from the location.
  • The move came after UN experts and human rights factions calculate that over a million groups, mainly Uyghurs and other Muslim minorities, were detained in new years in camps.

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