Lauchmetrics launches visual content platform and invests in AI

Sumary of Lauchmetrics launches visual content platform and invests in AI:

  • Concretely, customers of the new platform will be able to more easily choose the media where to promote certain products rather than others or decide which celebrities to entrust their campaigns to, for example.
  • This global marketplace will function as a bank of creative content to support the creation of visual stories that fuel consumer interest.
  • Launchmetrics’ expansion into the visual content sector began in 2019 with the acquisition of Italian company IMAXtree.
  • Today, it goes even further with the announcement on Tuesday July 19 of the launch of a solution called Spotlight.
  • Emerging brands will also be able to make their own images available and the media will be able to select the content that interests them.

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