Sumary of Louis Vuitton unexpectedly loses a trademark case, the trademark that resembles “LV” is acquitted:
- The defendant’s “similar” trademark was filed for registration by independent Aina Yang, which Louis Vuitton claims “looks a little too similar” to its famous “LV” logo.
- In November last year, Louis Vuitton filed an opposition application with the European Union Intellectual Property Office (EUIPO).
- The department said that while the trademark Aina Yang applied for is applied in the same products as those offered by Louis Vuitton, and the two trademarks share a “lower degree” of similarity, there is “no potential for confusion” to the public.
- Louis Vuitton’s logo consists of the linked “LV”, while Aina Yang’s logo consists of “the two letters ‘NL’ or ‘LN’, and the word ‘LOVES VITTORIO’ in a smaller font and normal capital letters “.
- In addition to considering the possibility of confusing the two, the EUIPO authorities turned their attention to whether the trademark Aina Yang applied for would unfairly exploit the Louis Vuitton trademark under Article 8(5) of the EUTMR (European Union Trademark Act).
- advantage, or whether it might damage its reputation.
- Jérôme Tassi, a partner at Paris-based law firm AGIL ‘IT, said it was a “surprising” decision.
- He believes: “The conclusion that there is no possibility of confusion is questionable because it is uncertain whether the public will perceive the elements of the two marks as different, especially when the initials of LOVES VITTORIO are also ‘LV'” .