Sumary of 42 percent of companies exaggerate sustainability claims, says new report:
- In a report released last week, the EC says a sweep of websites analysed green online claims from various business sectors such as garments and fashion, cosmetics and household equipment..
- National consumer protection authorities had reason to believe that in 42 percent of cases the claims were exaggerated, false or deceptive and could potentially qualify as unfair commercial practices under EU rules..
- “More and more people want to live a green life, and I applaud companies that strive to produce eco-friendly products or services..
- However, there are also unscrupulous traders out there, who pull the wool over consumers’ eyes with vague, false or exaggerated claims…