Sumary of Adidas announces five-year plan, aims to double online sales:
- Adidas has introduced a new strategy ‘Own the Game’ to strengthen the credibility of the Adidas brand, to create a unique consumer experience and to continue to expand the company activities in the area of sustainability..
- The new strategy is designed to significantly increase sales and profitability as well as gain market share until 2025..
- The company said in a statement that more than 95 percent of sales growth is expected to come from the five strategic categories:.
- Our strategic focus is on increasing credibility of the adidas brand, elevating the experience for our consumers and pushing the boundaries in sustainability,”…