Adidas announces five-year plan, aims to double online sales

adidas announces five year plan aims to double online sales

Sumary of Adidas announces five-year plan, aims to double online sales:

  • Adidas has introduced a new strategy ‘Own the Game’ to strengthen the credibility of the Adidas brand, to create a unique consumer experience and to continue to expand the company activities in the area of sustainability..
  • The new strategy is designed to significantly increase sales and profitability as well as gain market share until 2025..
  • The company said in a statement that more than 95 percent of sales growth is expected to come from the five strategic categories:.
  • Our strategic focus is on increasing credibility of the adidas brand, elevating the experience for our consumers and pushing the boundaries in sustainability,”…

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