Aligning goals with a digital first strategy: how John Lewis and Made.com master omnichannel

Aligning goals with a digital first strategy: how John Lewis and Made.com master omnichannel

Sumary of Aligning goals with a digital first strategy: how John Lewis and Made.com master omnichannel:

  • It about reason what they do for the customer and what the customer expects to see in that experience, advised John Lewis’ omnichannel administrator, Bergsland.
  • With so much happening digitally, it remains important for a successful omnichannel strategy to connect the animal stores back to the digital name.
  • That is how you get to that content and make sure factions have got KPIs that they can own, so that when theyre making a decision, they know that theyre steer that KPI, increase Nicola Thompson, CEO of British homeware and furniture merchant, Made.com.
  • John Lewis also get from the translation to digital, particularly with its app.

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