Almost a third of members of generations Y and Z buy fashion on foreign websites

Almost a third of members of generations Y and Z buy fashion on foreign websites

Sumary of Almost a third of members of generations Y and Z buy fashion on foreign websites:

  • On the other hand, 21% and 24% of these two generations have tried buying luxury goods abroad, compared to 13% of generation X.
  • In general, these categories have seen the largest increases in electronic purchases thanks to the arrival of new customers who had never purchased these products online.
  • Other categories such as clothing, health and beauty, and skin care have seen more modest increases in overseas e-shopping over the past nine months, it added.
  • By markets and customer generations – ESW Study by e-commerce specialist Responses show that 31% of millennials (1981-1996) and 32% of Gen Z (1997-2012 ) buy fashion products online outside their country, compared to 23% of Gen Xers (1965-1980) and 16% of Boomers (1946-1964).
  • When it comes to luxury items, the survey reveals that 70% of boomers refuse to shop online, compared to 32% of Gen Z and millennials.
  • In the luxury sector, it is 8% more millennials have converted, followed by Gen X (up 4%), Gen Z (up 3%) and boomers (up 3%).
  • Especially in the fashion and beauty sectors, where millennials seem to be dragging down the boomer, X and Z generations, a study has revealed.

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