American Eagle launches back-to-school campaign with Snapchat and Bitmoji

american eagle launches back to school campaign with snapchat and bitmoji

Sumary of American Eagle launches back-to-school campaign with Snapchat and Bitmoji:

  • Published Jul 29, 2021 Reading time 2 minutes Download Print Text size aA+ aA- Published Jul 29, 2021 American Eagle announced on Wednesday the launch of the brand’s back-to-school campaign created with the aim to inspire people to show off new styles, as they head back into the world together.
  • Jeans Forever’ campaign, it includes actors Caleb McLaughlin and Jenna Ortega who join American Eagle’s current headliners Addison Rae, Chase Stokes and Madison Bailey, as it showcases new fashion trends with an emphasis on denim and its other fashion assortment.
  • Users worldwide can check out Addison, Chase, Caleb, Jenna and Madison’s individual Bitmoji avatars, outfitted in campaign looks, and dress their own Bitmoji in the AE x Bitmoji Collection on Snapchat and the Bitmoji app.

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