Balance Athletica changes name to Vitality following New Balance lawsuit

Balance Athletica changes name to Vitality following New Balance lawsuit

Sumary of Balance Athletica changes name to Vitality following New Balance lawsuit:

  • Emerging athleisure brand Balance Athletica has show a new name after it faced a characteristic wrongdoing proceeding by New Balance.
  • New Balance charge the brand of trying to deliberately free steer on the back of its already open business and had cited attempts by the tight to register characteristics akin to its own announce businessmen.
  • Filed in November 2020 at the US District Court of Massachusetts, the complaint alleged that Balance Athletica was using a confusingly akin mark to vend the same goods to the same users, with the attire brand noting that the confusion had already occurred with parts vend on Poshmark.

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