Sumary of Boss travels to Dubai for ‘See Now Buy Now’ show:
- With a new CEO, Daniel Grieder, the German band’s flagship label Hugo Boss has entered the era of digital communications with a rejuvenated image.
- On February 10 in Dubai, in the desert, Boss will present the Spring-Summer 2022 collection.
- The action will take place in the “See Now Buy Now” format.
- Two looks from the Boss collection, which will be presented in Dubai – Hugo Boss The fashion house assures that the upcoming show – which will be organized in accordance with the strict sanitary requirements of local authorities – will include incredible views of the sunset.
- That is, the color scheme is based on the visual codes of the new Boss logo, presented at the beginning of the year.
- The See Now Buy Now approach was tested by the brand several years ago.