Boss travels to Dubai for ‘See Now Buy Now’ show

Boss travels to Dubai for ‘See Now Buy Now’ show

Sumary of Boss travels to Dubai for ‘See Now Buy Now’ show:

  • With a new CEO, Daniel Grieder, the German band’s flagship label Hugo Boss has entered the era of digital communications with a rejuvenated image.
  • On February 10 in Dubai, in the desert, Boss will present the Spring-Summer 2022 collection.
  • The action will take place in the “See Now Buy Now” format.
  • Two looks from the Boss collection, which will be presented in Dubai – Hugo Boss The fashion house assures that the upcoming show – which will be organized in accordance with the strict sanitary requirements of local authorities – will include incredible views of the sunset.
  • That is, the color scheme is based on the visual codes of the new Boss logo, presented at the beginning of the year.
  • The See Now Buy Now approach was tested by the brand several years ago.

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