Coach brings its American heritage aesthetic to New York Fashion Week

Coach brings its American heritage aesthetic to New York Fashion Week

Sumary of Coach brings its American heritage aesthetic to New York Fashion Week:

  • For the Coach show in the afternoon, each guest – including rapper Megan Thee Stallion, singer Rina Sawayama and model Hari Nef – was greeted with a red rose on their seat and given a heart-shaped cookie.
  • Photograph: Dia Dipasupil/Getty ImagesBritish designer Stuart Vevers has been the creative director of Coach since 2013 and has shaped an aesthetic that draws on American scenes, subcultures and icons to bring a sense of cool to an established heritage brand.
  • This is consistent with Coach’s strategy under Vevers to make their brand relevant to millennials and Gen Z.
  • Celebrities with influence are now attached – Jennifer Lopez, Michael B Jordan and Megan Thee Stallion have appeared in their campaigns recently.
  • Fashion designer Stuart Vevers walks the runway for Coach during New York Fashion Week.

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