Dr Martens launches into repair and second hand with Depop

Dr Martens launches into repair and second hand with Depop

Sumary of Dr Martens launches into repair and second hand with Depop:

  • The brand’s old pairs of shoes can be fitted with new laces, soles, tongues and insoles before being resold.
  • The company has already started to source pairs of second-hand shoes, refurbished in the shoemaker’s workshop in the United Kingdom, when the repair is not entrusted to its partner The Boot Repair Company.
  • Within ten years, repaired or second-hand shoes could represent 15% of its sales.
  • Dr Martens This collaboration with Depop comes at a time when the second-hand market between individuals or via brands is booming.
  • The British shoe brand Dr Martens is in turn launching into repair and second-hand in partnership with the clothing resale platform Depop.
  • Users as a means of generating small additional income, this trend also seduces them with its ecological character.
  • Kenny Wilson, CEO of Dr Martens, is convinced that repair and second hand could represent a significant part of his brand’s sales within ten years.

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