Dutch fashion group UFG acquires men’s footwear label Braend

dutch fashion group ufg acquires mens footwear label braend

Sumary of Dutch fashion group UFG acquires men’s footwear label Braend:

  • The deal means Braend entire design, sourcing, manufacturing, distribution and marketing process handled inhouse and under the UFG banner, kicking-off with the launch of footwear collections for the AW21 and SS22 season..
  • about the acquisition, and will leverage its own international distribution network across more than 52 countries to further expand Braend..
  • Jasper van der Velden, who founded Braend in 2011, will stay involved as managing director and will ultimately be responsible for the collections..
  • “This close collaboration will ensure that the future collections remain true to the typical Braend look and feel,”…

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