Etro will participate in the first Fashion Week of the metaverse

Etro will participate in the first Fashion Week of the metaverse

Sumary of Etro will participate in the first Fashion Week of the metaverse:

  • As part of the initiative, Etro will open its first virtual pop-up store, where shoppers will be able to buy its ready-to-wear clothing and accessories from its online store or customize their avatars with womenswear creative director Veronica Etro said she has decided to launch the Liquid Paisley Capsule collection through a whole new and inclusive dimension to the catwalk, straight into the metaverse where anything is possible.
  • Etro The event is scheduled for March 24th to 27th, and Etro’s presentation will take place on March 25th.
  • A fluid gender approach, driven by Etro’s open and inclusive vision.
  • Later this week, Italian luxury brand Etro will participate in the first Fashion Week of the metaverse on the Decentraland platform, where it will sell its physical and virtual products.
  • The event will take place inside Decentraland’s digital Luxury Fashion District.

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