Sumary of Etro will participate in the first Fashion Week of the metaverse:
- As part of the initiative, Etro will open its first virtual pop-up store, where shoppers will be able to buy its ready-to-wear clothing and accessories from its online store or customize their avatars with womenswear creative director Veronica Etro said she has decided to launch the Liquid Paisley Capsule collection through a whole new and inclusive dimension to the catwalk, straight into the metaverse where anything is possible.
- Etro The event is scheduled for March 24th to 27th, and Etro’s presentation will take place on March 25th.
- A fluid gender approach, driven by Etro’s open and inclusive vision.
- Later this week, Italian luxury brand Etro will participate in the first Fashion Week of the metaverse on the Decentraland platform, where it will sell its physical and virtual products.
- The event will take place inside Decentraland’s digital Luxury Fashion District.