Even in France, lingerie shifts from sexy to comfortable

even in france lingerie shifts from sexy to comfortable

Sumary of Even in France, lingerie shifts from sexy to comfortable:

  • Download Print Text size aA+ aA- It might have a reputation as the birthplace of sexy lingerie, but even in France titillation is taking second place to comfort and practicality..
  • is a French export — used from Japan to Holland to Brazil — but France has been slow to adapt to a changing mood in the global industry which no longer treats expensive underwear primarily as a weapon of seduction..
  • The shift has been noticeable in recent years in other Western countries, measured most notably in declining sales at Victoria’s Secret, the US store that brought sexy lingerie to the mass market in the 1970s and then made billions worldwide by promoting images of impossible physical perfection…

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