Feature | Create a new “sports lifestyle” store, see how lululemon, New Balance, and Anta do it?

Feature | Create a new “sports lifestyle” store, see how lululemon, New Balance, and Anta do it?

Sumary of Feature | Create a new “sports lifestyle” store, see how lululemon, New Balance, and Anta do it?:

  • Calvin McDonald, CEO of lululemon, said on a conference call in the second quarter of fiscal 2021: “Our goal is to quadruple our international business by 2023. New Balance: The coordinates of the first NB GREY concept store in Shanghai and the second in China.
  • : Shanghai iapm International Trade Plaza Keywords: brand classic gray, lifestyle, introduction of overseas product linesIn January 2022, the latest New Balance NB GREY concept store of American sports brand New Balance opened in Shanghai iapm International Trade Plaza.
  • This is the first time in Shanghai.
  • The NB GREY concept store is also the brand’s second store in the Chinese market.
  • The first NB GREY concept store in China and the world’s first NB GREY concept store opened in Taikoo Li, Sanlitun, Beijing in September 2020. The “GREY TO MEET YOU” will never change.
  • “As the concept, NB GREY takes its name from the brand’s classic gray, and the entire store also uses a large area of ​​gray to echo the natural wood tones.
  • New Balance’s use of gray can be traced back to the 1980s, and the brand’s many classic shoes have The first color matching is gray, such as 990V1, M1300, etc.
  • Positioning concept stores, NB GREY focuses more on presenting the lifestyle advocated by the brand, and its product selection is more fashionable and more diversified.

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