Jack Wolfskin: Matthew Jung becomes General Manager China

Jack Wolfskin: Matthew Jung becomes General Manager China

Sumary of Jack Wolfskin: Matthew Jung becomes General Manager China:

  • Jack Wolfskin has appointed Matthew Jung as the new General Manager China effective February 9. In this role, the American will be responsible for implementing the company’s new strategic brand alignment and developing Jack Wolfskin’s omnichannel strategy in China.
  • Jack Wolfskin appoints Matthew Jung as new General Manager China – Jack Wolfskin  Matthew Jung will continue to expand the organization’s business and drive further growth.
  • In his new role, Jung succeeds Karen Chang, who will leave the company in March 2022. “With his extensive experience in the Asia Pacific sporting goods industry, Matthew Jung has a deep understanding of the Chinese market,” said Joe Flannery, executive vice president, apparel and soft goods at Callaway Golf, Jack Wolfskin’s parent company.
  • Matthew Jung (48) has worked for the Converse brand in Asia since 2016, for the last two and a half years as Vice President/General Manager for Converse Asia Pacific.
  • Before that, Jung spent six years as Senior Brand Director at Nike Greater China and Marketing Director at Nike Taiwan.
  • “Consumers in China are turning to the outdoor lifestyle at an unprecedented pace and scale,” said Jung.

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