JW Anderson: ‘We have to break free from the idea of gendered clothes’

jw anderson we have to break free from the idea of gendered clothes

Sumary of JW Anderson: ‘We have to break free from the idea of gendered clothes’:

  • The role of a [fashion] designer is to reflect what is happening in the world,” observes Jonathan Anderson, speaking from the Parisian offices of Loewe where he is creative director.
  • Anderson, who is also the founding mind behind the irreverent London-based brand JW Anderson (the W stands for his middle name William), is nominated for designer of the year at next week’s The Fashion Awards, in recognition of his work at both labels.
  • Over the past 18 months, Anderson’s energetic approach of pushing at the tensions between fashion and culture, exploring what fashion means as much as what it looks like, has not slowed.
  • Since he set up JWA in 2008, his approach of marrying often quite challenging clothing — think balloon shapes, men in dresses — with his obsessive interest in the arts (he set up the Loewe Craft Prize in 2016) has seen Anderson work more akin to a curator.
  • For the past seven years or so, he has juggled two brands — since fashion group LVMH invested in JWA and gave him creative control of Loewe in 2013 — and it’s a task he seems thoroughly unphased by.

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