Lascana launches first campaign with Victoria Swarovski

Lascana launches first campaign with Victoria Swarovski

Sumary of Lascana launches first campaign with Victoria Swarovski:

  • Lascana deliberately uses a 360-degree approach and plays the campaign content with a high-reach social media campaign, digital wide-reach and brand awareness s, a high-circulation fashion book and supplementary TV spots.
  • Victoria Swarovski is the new brand ambassador for the swimwear and lingerie brand.
  • Your Adventure, the Hamburg underwear label stages the new spring/summer collection as part of an international travel campaign.
  • – LASCANA The targeted placement of our spots enables us to generate the best possible visibility of our brand on German television, especially in the core target group that is important for Lascana and in relation to our new testimonial Victoria Swarovski, says Sarah Rissen, Head of Multi-Channel -Marketing.

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