Liberty looks to expand its reach in China with Secoo exhibition

liberty looks to expand its reach in china with secoo exhibition

Sumary of Liberty looks to expand its reach in China with Secoo exhibition:

  • British department store Liberty is looking to raise brand awareness in China with a two-week offline exhibition in partnership with Secoo, a leading online luxury retailer in China..
  • The ‘Meet Spring, Meet Liberty’ exhibition in Beijing kicked off on March 8 and aims to allow Chinese consumers to experience and better understand the 146-year-old British brand, the world third-largest department store located on Regent Street, in the heart of London..
  • In 2018, Liberty launched a flagship store on Secoo online platform, offering premium and luxury bags, leather products, gifts and stationery, to strengthen the British retailer online development in the region..
  • This new partnership aims to raise brand awareness amongst Chinese consumers and showcase the iconic brand through its exclusive prints, which “blur lines between heritage luxury and cutting-edge style,”.
  • To celebrate the offline exhibition, Secoo also launched exclusive Liberty limited edition gift boxes for its Goddess Day event…

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