LV rarely loses in trademark infringement case

LV rarely loses in trademark infringement case

Sumary of LV rarely loses in trademark infringement case:

  • LV’s trademark is composed of the connected “LV”, Aina Yang’s trademark is composed of “NL” and the word “LOVES VITTORIO”.
  • As the world’s largest luxury brand, Louis Vuitton has never taken lightly on trademark protection.
  • According to The Fashion Law, Louis Vuitton, the most popular luxury brand among consumers, filed an application with the European Union Intellectual Property Office in November last year against Aina Yang’s trademark registration on the grounds that the latter’s trademark consists of capital letters “N” and “” L” is connected, which is not only similar to the brand’s “LV” Logo, but also involves products ranging from clothing, belt buckles, zippers and buttons, which may mislead consumers.
  • After the trial, the European Union Intellectual Property Office rejected Louis Vuitton’s opposition application a few days ago, arguing that although the application scope of the trademark Aina Yang applied for registration is the same as that of the products provided by Louis Vuitton, and the two trademarks have a “lower degree” similar, but with “no possibility of confusion” to the public.
  • The basis given by the European Union Intellectual Property Office is that the trademark of Louis Vuitton is composed of connected “LV”, while the trademark of Aina Yang is composed of “NL” and the word “LOVES VITTORIO”.
  • The letter “L” in italics is used and the two letters are overlapped, but there are still some distinctions in other details, which are not enough for consumers to associate the two brands together.
  • The European Union Intellectual Property Office also believes that when consumers identify brand products, in addition to the Logo, they will also have a unique understanding of the brand based on their common sense and past experience, so even the letters “LV” and “LN” The elements are similar, but the relevant audience can still immediately perceive the difference between the two brand products, leaving no room for confusion.
  • According to industry insiders, the statement that “there is no possibility of confusion” given by the European Union Intellectual Property Office is questionable, especially the first letters of the word “LOVES VITTORIO” under the trademark Logo applied by Aina Yang are “L” and “” V”.

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