Lyst’s New Born Online Chart dictates key social media trends

Lyst’s New Born Online Chart dictates key social media trends

Sumary of Lyst’s New Born Online Chart dictates key social media trends:

  • The global fashion shopping app Lyst has launched a set of new trends with the debut of Born Online, which each month covers “the hottest fashion trends born of internet subcultures”.
  • According to Lyst, brown is Gen Z’s favorite color – Photo: Hope, AW22 It is said that “Trends coming from TikTok and other social media platforms are becoming more powerful and even influencing the industry as a whole “.
  • The new Born Online Chart highlights the three youth-led movements that have made the biggest impact on fashion each month.
  • Online searches for Balenciaga’s City bag on Lyst are said to have increased by 37% month-on-month during the month of January.
  • At the top of the Moving Fast list is brown, which “positions itself as Gen Z’s favorite color”.
  • Demand for “checkered shirts” grew by 200% month after month, and demand for men’s knitwear increased by 69% in December.
  • The January list, however, pointed to “Indie Sleaze” as the hottest trend with skinny jeans (+20% on Lyst since November 2021) and tank tops (+35%) returning.
  • However, the “Moving Fast” trend for January was Euphoria.

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