MCM launches global upcycling project with emerging artists

mcm launches global upcycling project with emerging artists

Sumary of MCM launches global upcycling project with emerging artists:

  • In celebration of its 45th anniversary, accessory label MCM has collaborated with five British-based emerging artists on projects that explore design and narratives of identity and youth culture.
  • The multi-disciplinary project challenged the artists to reinvent and upcycle MCM’s signature Cognac Visetos Stark backpack, while also asking them to dive into the subject of British identity within the self.
  • Each artist displayed their work through a personal perspective and in their own medium.

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