Micha Weidmann Studio designs graphic identity and packaging for AZ Factory

micha weidmann studio designs graphic identity and packaging for az factory

Sumary of Micha Weidmann Studio designs graphic identity and packaging for AZ Factory:

  • Micha Weidmann Studio has created a playful graphic identity for fashion designer Alber Elbaz’s new venture, AZ Factory, based on the designer’s signature style..
  • The London-based studio designed the visual and brand identity, which uses the Shard Sans Thin font and includes a round face with large eyes, to represent the AZ Factory brand..
  • According to studio founder Micha Weidmann, the idea was to use two dots for the logo to play on Elbaz’s eyes – the former Lanvin designer is known for wearing round, oversized glasses….

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