Old Navy overhauls approach to sizing

old navy overhauls approach to sizing

Sumary of Old Navy overhauls approach to sizing:

  • The plus-size market is ripe for the picking after Lane Bryant, once the queen of plus-size offerings, closed over 200 stores in the past several years.
  • Old Navy has made it clear this commitment to plus-size offerings will continue well beyond the initial BODEQUALITY campaign.
  • Old Navy revamps size offerings Old Navy currently has 1200 stores in their fleet.

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