Paco Rabanne sells archive dresses as NFT with Selfridges

Paco Rabanne sells archive dresses as NFT with Selfridges

Sumary of Paco Rabanne sells archive dresses as NFT with Selfridges:

  • The dresses are available in the Selfridges flagship, via a screen set up in an immersive space that also features optical art by Victor Vasarely.
  • Selfridges’ project represents a significant milestone in the brand’s cultural timeline – a book and exhibition are also planned to celebrate it.
  • Rabanne and Selfridges are embarking on the world of NFTs with an innovative project, which introduces a new audience to the original concept of the French brand: the 12 importable dresses from 1966.
  • An initiative that is part of a process of raising awareness of its heritage, while boldly penetrating new virtual universes.
  • They are available on universenft.live, a site developed by Selfridges.

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