Pantone reveals Colour of the Year 2022: Very Peri

pantone reveals colour of the year 2022 very peri

Sumary of Pantone reveals Colour of the Year 2022: Very Peri:

  • Global colour authority, Pantone has revealed its colour of the year for 2022 to be Pantone 17-3938 Very Peri, a new shade of periwinkle blue with a violet red undertone.
  • Introduced as a symbol of the global zeitgeist, the colour is presented as the “happiest and warmest of all the blue hues” with a sense of newness that connects with the current landscape.
  • Executive director of the Pantone Colour Institute, Leatrice Eiseman, said in a release: “As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family.
  • ” It is the digital rising that has particularly excited Pantone, with the organisation indicating that the persistent growth of digital design has allowed for new virtual worlds that allow for the exploration and creation of fresh colour possibilities.
  • Gaming trends, metaverse development and the digitalisation of art are highlighted by Pantone as a display of colour trends fusing from the digital world to the physical, starting with Very Peri.

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