Sumary of Pitti Uomo: Roy Roger’s celebrates its 70th anniversary in style:
- The idea was to return around 30 of the brand’s iconic parts move from its collections from the 1950s onward, and to bring them to market these days to coexist with its 70th anniversary diversions.
- The denim brand anniversary crusade – Roy Roger It was also during Pitti Uomo, which the day before medal Roy Roger the Pitti Uomo Immagine award for this impression, that the brand show its anniversary collection in January.
- Success was not long in approach, and by the 1970s the family business Manifatture 7 Bell (possessor of Roy Roger and the Amish Supplies description acquired in 2020), which is still based just outside Florence in Campi Bisenzio, was make up to 25,000 parts a day.
- He created his own brand in 1952 with his woman Giuliana after spy the benefits and action of denim fabric, naming it after an adapt from California, Roy Roger.