Portugal Fashion joins Tranoï to promote Portuguese fashion in Paris

portugal fashion joins tranoi to promote portuguese fashion in paris

Sumary of Portugal Fashion joins Tranoï to promote Portuguese fashion in Paris:

  • Buyers and the press from all over the world, there is a real possibility for Portuguese designers and brands to have business opportunities and, therefore, be financially sustainable.
  • At each edition of Tranoï covered by the agreement, Portugal Fashion will deliver a proposal from the designers for participation, and the choice and curation of the brands will be the responsibility of Tranoï itself, which will use its know-how to assess the international positioning that each brand can have in the various world markets.
  • For his part, Boris Provost, CEO of Tranoï, highlights that the Portuguese designers who will be present in the next six editions of the Parisian event are part of a new generation of designers who have an ambitious vision of fashion.
  • In addition, Tranoï is responsible for inviting buyers to the national Portugal Fashion editions, until October 2023.
  • Committed to its mission of boosting the notoriety of Portuguese designers across borders, Portugal Fashion has just signed a major agreement with Tranoï, the trade show official partner of Paris Fashion Week.
  • The agreement covers six editions of the Parisian event and three editions of Portugal Fashion, David Catalán, autumn-winter 202223 – DR Mónica Neto, director of Portugal Fashion, explains in a statement that the agreement with Tranoï is another important step towards the internationalization of Portuguese designers in their most commercial and business aspects, representing a primordial and fundamental point for Portugal Fashion in the promotion of fashion Portuguese across borders.

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