PrettyLittleThing launches its first “virtual” model

PrettyLittleThing launches its first “virtual” model

Sumary of PrettyLittleThing launches its first “virtual” model:

  • PrettyLitteThing has jumped into the social media-based 3D virtual world, better known as the metaverse, introducing its first “virtual model” to join the “PLT family”.
  • PrettyLittleThing’s “Virtual Girl” Boohoo group-owned brand, which describes itself as a social fashion brand, has unveiled its first “virtual model” to join the “PLT family “, bridging the gap between real life and fashion in the virtual world.
  • The as-yet-unnamed model (temporarily renamed “Virtual Girl”) now appears on the PrettyLitteThing website presenting her latest offering.

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