Puma Announces First Motorsport Lifestyle Ambassador

Puma Announces First Motorsport Lifestyle Ambassador

Sumary of Puma Announces First Motorsport Lifestyle Ambassador:

  • Sports company Puma has signed music artist Myke Towers as its first official motorsport lifestyle ambassador.
  • Puma has named Myke Towers as its first Motorsport Lifestyle Ambassador – Puma.
  • “We are currently working on expanding the Puma Motorsport program for street and car culture and want to dive deeper into the community,” says Elina Falke, Head of Business Unit Marketing Motorsports.
  • The 28-year-old Puerto Rican is a multi-platinum music artist and now also the first Lifestyle Ambassador to sign a global deal with Puma Motorsport.
  • In his music videos and behind-the-scenes documentaries, Myke Towers has shown how he combines music and fashion and how street and car culture also make up a large part of his life, Puma explains the choice of the first motorsport lifestyle ambassador.
  • He is a natural fit for the brand as he bridges the worlds of music and motorsport.
  • I’m already looking forward to the first joint projects with him,” says Elina Falke.
  • The musician should work with Puma on the creation of content, marketing campaigns and other projects that combine music, fashion and the car lifestyle.

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