Pyrenex asserts its brand identity through a partnership with the Pic du Midi

Pyrenex asserts its brand identity through a partnership with the Pic du Midi

Sumary of Pyrenex asserts its brand identity through a partnership with the Pic du Midi:

  • This special occasion will see the Biarritz ballet dancers posing with the quilts and comforters of the French brand amongst the backdrop of the snowy Pyrenean summits.
  • The brand asserts its French and mountain brand positioning through a collaboration with the Pic du Midi – Pyrenex After having shot the campaign for its Fall/Winter 2021-22 apparel collection at an altitude of 2,877 meters at the Pic du Midi de Bigorre, Pyrenex returns to the location for its home accessories line.
  • A true Pyrenean sanctuary of French and international astronomy since the beginning of the 20th century, the Pic du Midi de Bigorre overlooks the Bagnières valley and the ski resort of La Mongie.

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