S.Oliver Group is realigning QS by S.Oliver

S.Oliver Group is realigning QS by S.Oliver

Sumary of S.Oliver Group is realigning QS by S.Oliver:

  • The campaign song, produced by German producer Miksu, is also the first highlight of the marketing strategy.
  • The collections are sold in seasonal product drops and should follow the example of small community brands with the claim to an inclusive offer, according to Rottendorf.
  • The S.Oliver Group is relaunching the brand identity of its sub-label QS by s.Oliver.
  • The focus of the new strategy is on the target group of Generation Z.
  • This is the only way we can get this critical and demanding target group enthusiastic about the brand, explains Benjamin Isenheim, Director of QS by s.Oliver.
  • The first drop is available for order in all Rottendorfer showrooms from April 31 with the August, September and October collections.
  • The new claim, which runs through all communication measures and is primarily intended to address the new target group, is derived from this approach: Fun is where you are.

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