Seven luxury brands meet in an augmented reality exhibition together with British Vogue and Snapchat

Seven luxury brands meet in an augmented reality exhibition together with British Vogue and Snapchat

Sumary of Seven luxury brands meet in an augmented reality exhibition together with British Vogue and Snapchat:

  • Not content with discovering exclusive archive garments from these big fashion houses, thanks to a simple Snapchat scan, visitors will be able to try them on virtually, as will Snapchatters around the world via the Snapchat Lens carousel and Dress tab.
  • Technology drives inclusion At the La Malmaison Art Center in Cannes, seven spaces have been enabled and transformed to pay homage to the creative universes of Dior, Gucci, Balenciaga, Kenneth Ize, Richard Quinn, Stella McCartney and Versace.
  • For the first time, garments from seven of the world’s leading luxury fashion houses are transformed through immersive digital experiences and personalized Snapchat lenses, making designer fashion accessible to all.
  • The exhibition Vogue x Snapchat: Redefining the Body, curated by Edward Enninful, European Editorial Director of Vogue, was presented at the Cannes Lions festival of creativity.

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