Shein, the Chinese fast fast giant, is plagued for copying western brands

shein the chinese fast fast giant is plagued for copying western brands

Sumary of Shein, the Chinese fast fast giant, is plagued for copying western brands:

  • Dr Martens sues Shein over fake boot Dr Martens owner AirWair International is one such company, suing the retail giant for selling a fake ‘Marten Boot’ on its website..
  • “Counterfeiting is a serious issue, particularly in the fashion industry, and it is important for brand owners to take steps to stop counterfeiters unfairly benefitting from their investment and reputation..
  • The difficulty for brand owners is that by the time enforcement action is concluded, the allegedly infringing goods are already off the shelves and they have moved onto something else, while the damage to reputation is already done….

Want to know more click here go to news source.

From -

Close

Languages