Simone Rocha x H&M: Kaia Gerber and Helena Bonham-Carter star in augmented reality experience

simone rocha x hm kaia gerber and helena bonham carter star in augmented reality experience

Sumary of Simone Rocha x H&M: Kaia Gerber and Helena Bonham-Carter star in augmented reality experience:

  • Just in time for our entrance back into society is the long-awaited release of Simone Rocha collaboration with Scandinavian high street stalwart, H&M which finally launches this Thursday..
  • Alongside the positively dreamy campaign featuring Adwoa and Kesewa Aboah that recently dropped, Rocha and H&M have today also debuted an innovative AR experience to coincide with the launch which sees the likes of Paloma Elsesser, Helena Bonham-Carter and Kaia Gerber digitally model the clothes..
  • Aware of being unable to host a physical celebration in honour of the launch, Rocha instead tapped British artist Faye Wei Wei, who also stars in the campaign, to paint five pieces to serve as backdrops for the starry cast of characters, who spring to life from the pages of a digital book via QR codes…

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