Skims enters for the swimwear segment

Skims enters for the swimwear segment

Sumary of Skims enters for the swimwear segment:

  • I wanted to change that and make the process as simple as possible by providing a complete swimwear wardrobe, both in and out of the water.
  • We know at this stage what they want from Skims Swim and our goal is to exceed their expectations, he explains.
  • Kim Kardashian’s shapewear brand Skims has announced its foray into the swimwear category.
  • – Skims The collection comprises 19 pieces in seven colors, ranging from minimalist bikinis and sports swimsuits to elegant dresses.
  • Swimwear is something we’ve been developing for a few years now, added Jens Grede, co-founder of Skims.
  • Buying swimwear should be fun and easy, but many women feel intimidated, said Kim Kardashian, founder of Skims.
  • The company said its goal is to reinvent the category to make it easier to buy and use these pieces, while projecting comfort and confidence.

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