Sprinter expands its commercial network with an opening in Madrid

Sprinter expands its commercial network with an opening in Madrid

Sumary of Sprinter expands its commercial network with an opening in Madrid:

  • The sports distribution chain Sprinter gains presence in the Community of Madrid.
  • Last December, the firm opened an establishment of 553 square meters in the Alcalá Norte shopping center.
  • Facade of the new Sprinter store in Madrid – Alcalá Norte After the opening of this space, Sprinter now has 13 stores in Madrid and more than 190 points of sale in Spain as a whole.
  • Its arrival in Alcalá Norte is part of a process of updating and expanding the shopping center’s operator portfolio, which in recent months has sealed contracts with various firms in sectors such as beauty, fashion or jewellery.
  • For its part, the sports distribution chain premiered its new commercial concept last summer at the Parquesur complex in Madrid, which offers services such as a “sneaker bar” or personalized advice through a collaboration with Podoactiva, among other proposals.
  • Sprinter forms the “joint venture” Iberian Sports Retail Group (ISRG) together with Sport Zone and JD Sports (which controls 50.02% of the group).

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