Ted Baker announces new territory licence deals

ted baker announces new territory licence deals

Sumary of Ted Baker announces new territory licence deals:

  • British fashion and lifestyle brand Ted Baker has entered into new territory license deals in the Middle East and North Africa and Indonesian as it looks to enhance its digital and asset-light growth..
  • In the Middle East and North Africa, Ted Baker has extended its current agreement with the Al-Futtaim Group for retail, alongside new wholesale and e-commerce rights for the region..
  • The new Al-Futtaim agreement means that the Middle East and North Africa will be Ted Baker first full omni-channel territory operated by a licence partner, with complete integration of the retail, e-commerce and wholesale channels..
  • The enabling of full omni-channel services is a key pillar of the group transformation plan, added Ted Baker in a statement, alongside the launch of a new e-commerce platform from the end of Q1 2021 as it looks to create an “even better customer proposition”….

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