Ted Baker signs new licence partnership deals for MENA and Indonesia

ted baker signs new licence partnership deals for mena and indonesia

Sumary of Ted Baker signs new licence partnership deals for MENA and Indonesia:

  • Download Print Text size aA+ aA- Ted Baker a secured new territory licence deals for the Middle East/North Africa (MENA) and Indonesia to drive the UK-based global lifestyle brand’s “digital and asset-light growth”..
  • The MENA deal is actually an extension to the current retail agreement Ted Baker has with Al-Futtaim Group but adds in new e-commerce and wholesale rights for the region..
  • The fellow-10-year Al-Futtaim agreement now means MENA will be Ted Baker first full omnichannel territory operated by a licence partner..
  • The complete integrated package across retail, digital and wholesale channels “is a key pillar of the group three-year transformation plan… which is designed to deliver a more profitable, more cash generative and higher return on capital employed business”, Ted Baker said…

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