VeraLab arrives in Termini station in Rome with a pop-up store

VeraLab arrives in Termini station in Rome with a pop-up store

Sumary of VeraLab arrives in Termini station in Rome with a pop-up store:

  • VeraLab products are displayed in circular elements illuminated or positioned on the iconic pink cylinders that distinguish the brand’s stores.
  • Dimension of the text VeraLab, the beauty brand founded by Cristina Fogazzi, has inaugurated a pop-up store inside the Roma Termini station, the largest in Italy and the first European station on a commercial level, with 210 million visitors l year and 170 commercial units.
  • With nearly three million products sold per year and a turnover of over 60 million euros in 2021, VeraLab is considered one of the most successful companies in the cosmetics sector, with exponential growth based on an omni-channel business model.
  • Currently the companies Cinica srl ​​and Re-forme srl, which both report to Cristina Fogazzi, have 60 employees, 4 of whom joined the group during the months of lockdown.
  • The new VeraLab pop-up in Rome Termini In line with the playful spirit of the brand, the pop-store, which will remain open until 31 August and was designed by the 23bassi studio, is characterized by originality and a playfulness The large windows and the neon details are designed to capture the attention of travelers, as is the luminous claim We believe in your skin.

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