Sumary of Adidas and Delta Galil launch underwear together:
How consumers feel in everyday life is more important than ever, explains Delta Galil.
Adias and Delta Galil lingerie is designed to offer special comfort – AdidasDelta Galil We are witnessing a significant shift in the way people value intimate clothing and comfort – and both are more important than ever, says Victoria Vandagriff, President of D2 Brands at Delta Galil.
According to the motto Comfort is our sport, the SS22 collection was designed in such a way that it allows all forms of movement and expression through special cotton and high-tech stretch materials.
Comfort is not only important in sports, but also plays a major role in everyday life thanks to the athleisure trend.
The new Adidas collection offers a large selection of underwear such as thongs, bikinis, briefs, trunks and boxer shorts as well as a range of versatile bralettes, bramis, tank tops, body suits and t-shirts.
Adidas and Delta Galil Industries have jointly developed an underwear collection for Adidas Originals and Badge of Sport.
Adidas Originals and Badge of Sport underwear is available now in stores and at select online retailers including DTLR, Nordstrom, Amazon and Zalando.
