After-sales photos from other customers may lower the level of returns

Sumary of After-sales photos from other customers may lower the level of returns:

  • Photo: ASOS – DR A survey conducted in the UK and US shows that 61% of consumers say that viewing visual content generated by other customers can reduce the number of returned fashion items.
  • More than 2,000 UK and US shoppers at a time when major fashion retailers such as Zara, ASOS and Boohoo are reporting a growing volume of returns from online purchases that, in many cases, are hurting profits.
  • As returns on fashion products increase and many online stores charge for them, a new study says that including more photos and videos of other customers who have already purchased the product helps reduce the problem.
  • In fact, in the United States, average e-commerce return rates Studio Images Treated have been the standard way to present clothing in e-commerce stores.
  • Another survey conducted last year by Stackla, the visual UGC platform that Nosto now owns, also indicates that 58% of consumers would allow fashion retailers to use their post-purchase selfies.

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