Alessandro Castellucci (Superstudio): “The comfort zone is a business disease”

Sumary of Alessandro Castellucci (Superstudio): “The comfort zone is a business disease”:

  • Leaning into the comfort zone is a disease for any business.
  • Alessandro Castellucci and Ekaterina Makhotenko – Superstudio FashionNetwork: Superstudio distributes 13 clothing brands (including Gaëlle Paris, BCBG Max Azria, Caractère …) in Russia and in the countries of the CIS area, how big is your business here?
  • We always adapt, constantly watching new trends carefully.
  • The regions are much more active, which is not surprising given the competition from Moscow.
  • FNW: You represent brands in the medium and premium segments, so you have been less affected by the restrictive sanctions.
  • Ekaterina Makhotenko: Today we have 370 partners, some of whom work with two or more brands.
  • For a long time it was more difficult to work with a men’s offer, because when buying an expensive item, the Russian customer wanted the logo to be clearly visible on it: as in the case of Zilli, Armani and so on.

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