amo creates oversized paper house for prada spring summer 2023 show

AMO creates oversized paper house for Prada Spring Summer 2023 show

Sumary of AMO creates oversized paper house for Prada Spring Summer 2023 show:

  • The show was held at the Fondazione Prada Prior to the show, invitations were delivered to guests via means of a paper coat, which was neatly folded within an envelope and featured relevant show details printed across its back.
  • Large openings, shaped like four paned windows, pierce the layered paper walls of the show space and provide glimpses of the room beside.
  • Miuccia Prada and Raf Simons, Prada co-creative directors, combined contradictory materials, styles, fabrics, silhouettes and cuts in an effort to create an expression of choice for its wearers.
  • Today more than ever the idea of luxury is questionable when there is a shortage of fuel, materials and food. Paper is a simple material; it the basic surface onto which we architects express our ideas.

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