authentic brands group appoints new reebok ceo

Authentic Brands Group appoints new Reebok CEO

Sumary of Authentic Brands Group appoints new Reebok CEO:

  • He added: We’re ushering in a new epoch at Reebok with ABG so the timing is right for a change in management.
  • The leadership changes come after ABG completed its acquisition of Reebok from German sports giant Adidas at the beginning of the year.
  • A reebok veteran, Krinsky joined the US sportswear label in 1992 as an intern before working his way up the ranks to be appointed this year as vice president of the Reebok Design Group, where he oversaw product management and design of the brand’s footwear and apparel.
  • That powerful performance was fueled by the popularity of Reebok’s Classics and Training collections, which grew exponentially during that period.

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