Sumary of Baguettes, bling and bodycon: Y2K nostalgia reigns at NY fashion week:
- On the same day, Marc Jacobs’ subsidiary line Heaven, favorite by Gen Z, launched a crusade starring 90s TV stars such as Baywatch’s Pamela Anderson and Twin Peaks’ Kyle MacLachlan.
- While previous generations had to wait to see their favourite celebrities in magazines, Gen Zs have an archive at their fingertips, helping them create nostalgic edits, with a string of throwback Instagram accounts such as @90sanxiety.
- On the high roadway, Zara has launched a collaboration with the 90s designer Narciso Rodriguez.
- In homage to the Baguette’s legacy, Fendi’s artistic director of womenswear, Kim Jones, invited friends of the fashion house including Marc Jacobs and Parker to present their own interpretation of the shoulder bag at a star-studded event.