beleza na web announces new brand positioning

Beleza na Web announces new brand positioning

Sumary of Beleza na Web announces new brand positioning:

  • To celebrate its 15th anniversary, Beleza na Web, the largest digital beauty platform in Brazil, announces its rebranding.
  • Activations are planned on Avenida Paulista, Oscar Freire and Parque Burle Marx, in São Paulo, and actions with influencers such as Camilla de Lucas, Niina Secrets, Majur, José Loreto producing content for the main social media (Instagram, YouTube, TikTok and the Beauty Channels on the Web).
  • In addition, the company has a physical store in the Moema neighborhood of São PauloSP and, in the second half of the year, plans to open two new stores, one in CuritibaPR and the other in São PauloSP.
  • For the first time, a brand will perform a digital out off home blast, an innovative format that consists of being on all digital media screens of Electromedia assets in the city of SP (subways, buildings, malls and street) on the same day.

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