big shoe isnt working the ethical footwear brand offering a sustainable alternative

‘Big shoe isn’t working’: the ethical footwear brand offering a sustainable alternative

Sumary of ‘Big shoe isn’t working’: the ethical footwear brand offering a sustainable alternative:

  • His search led him to the crimson sands of the Namibian Kalahari desert, where he met a wizened cobbler from the San bushmen tribe making ersatz sandals from old car tyres.
  • The improvised material may have been rudimentary – hunting restrictions meant the shoemaker couldn’t use his usual eland antelope skins – but the sandals were thin soled, tailor-made for each individual tribesperson’s feet, and adapted to the rugged environment that the wearer would be running or hunting in.
  • “San bushmen are arguably as close to original humans as it gets – with perfect natural movement, plus healthy feet and posture,” says Galahad, co-founder of the ethical shoe brand Vivobarefoot.
  • “They run on hot sands at pace, but the only pain they experience is when wearing [conventional] shoes.
  • Many of the younger people there are starting to wear crap secondhand trainers from charities – ‘dead white man’s clothing’, as they call it – and you can see their feet are starting to develop different shapes to older generations who have only gone barefoot or worn sandals.

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